Effective marketing has never been more crucial, yet full time marketing staff might not always be within reach for small businesses. For larger organizations with a full marketing team, sometimes an unbiased, external voice can help identify new directions and opportunities.
I collaborate with owners and their teams to take a fresh look at their businesses amidst this radically different landscape, rising above risks to take advantage of the opportunities available for well-positioned brands. Many existing brands could be strengthened to become better differentiated in the marketplace, more relevant to the increasingly demanding consumer and more attractive to potential distribution partners. Our professional services have expanded beyond consulting and strategy development to include PR, social media, direct sales management and portfolio counsel.
It’s time to start thinking about thriving in the recovery.